MOODBOARD
HERE IS AN ILLUSTRATION OF MY INSPIRATION AND THOUGHT PROCESS FOR THE PROJECT.

LOGO CONCEPT





LOGO COLOR ITERATIONS


















CONCEPT USAGE & MOCKUPS










SINCE 2024, PARIS FC, A LIGUE 2 CLUB, UNDERWENT SIGNIFICANT CHANGES WITH THE ARNAULT FAMILY (LVMH) AND RED BULL INVESTING IN THE CLUB. WITH NEW DIRECTION AND INVESTMENTS, PARIS FC IS AIMING TO BECOME A MAJOR FORCE IN FRENCH AND EUROPEAN FOOTBALL, POTENTIALLY RIVALING PSG. I DESIGNED A NEW LOGO FOR THE CLUB THAT BLENDS THE HISTORIES AND IDENTITIES OF PARIS FC AND RED BULL.